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SERVICES

As a strategist and online marketer I realize the need to understand how the Instagram pic of today is similar to and differs from, the roadside billboard of yesterday. My social media marketing services are focused on putting your company in a better position to build relationship with your customers as well as create advocates for your brand. My services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness.

Through our social media audit, analysis, and strategies, we’ll teach you how to take advantage of the social web and how to successfully drive visitors to your site and your product(s).

Services include:

  • Social media marketing strategy: Do you have a social media or interactive marketing budget but aren’t sure where to start? Are you looking to jump into the social media pool? I can assess your needs, outline opportunities, and prescribe specific actions for both short-term and long-term social media success.

  • Implementation guidelines: Do you already know what you want to do with social media but need help executing? I’ll work alongside you to ensure brand integrity, cross-platform representation, and best practices for future development and communication.

  • Software recommendations: If there are hundreds of SEO tools, there are thousands more social media tools due to the explosion of open source software and a larger audience. Finding tools (online and off) to track performance, opportunities, management and more can be daunting. I can help narrow your choices based on budget, resources and environments.

  • Competitive analysis: Is your competition doing an incredible job with videos, blogs, widgets or community building? I’ll help you understand how you can own a piece of the pie in your industry.

  • Social profile creation: I’ll identify the social networks where you should be participating and where people are talking about you. I’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.

  • Blog design, setup and/or optimization: A blog that is not set up correctly won’t attract readers or yield the search engine benefits you need. I’ll work with you to find the best blogging platform for your needs, help you optimize your blog for success, and show you how to tweak it to make it more accessible to both users and the search engines.

  • Blog strategy development: I can work with you to create a blog strategy that carves a space for your corporate or personal brand in the greater blog community, making it ever more relevant.

  • Content creation: This service includes crafting ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs to build awareness, and more.

  • Community monitoring: Don’t have a team in-house to allocate community building to? I can monitor the communities important to you, track your brand or keywords across those, and proactively respond to both positive and negative mentions.

  • New hire reviews: Do you want to hire a brand evangelist, social media specialist or blogger but don’t know how to evaluate them? Let me review the candidates to find the perfect fit for your company.

Contact me today to see how I can help you grow in social media.