Developing Your Social Media Marketing Strategy

Developing Your Social Media Marketing Strategy

First things first. If you haven’t yet taken care of a couple of things on your blog (and yes, they are still very important to building your brand) then you may want to. In fact, even if you do nothing else I implore you to Add Share Buttons. If you aren’t sure of them by name perhaps you recall seeing something like this at the bottom of a post:


Why Add Share Buttons?

You have taken considerable time writing a blog post. Your entire blog is filled with solid content. Yet no one is reading your material and your only readers are your mom and your old roommate. Why is no one talking about your post? More than likely it is because you have not yet provided a way for readers to share with their friends or their followers. Placing sharing buttons above or below your post is a very obvious, simple, and quick call-to-action, encouraging readers to click and share.

Now that you’ve gotten others to share your posts it is time to focus on how you can share your post. These few tips ought to do just that.

Automate Your Posts

It can take a significant amount of time to promote your blog content on social media. If you want to leverage those platforms for traffic though you have to promote it on social media. The days of having to manually tweet it out or post it to all circles, you can employ a social media tool to do it for you. Some of the more popular applications for automating posts are:

Engage In Conversation

The allure and strength of social media is that consumers and businesses can engage in conversation. If you are on social media but aren’t being social, your efforts are wasted. For the first time in C2B relationships questions like What did you like about our new product? What would you like to see us develop? Do you think our latest commercial was annoying? can be asked and answered.

Connect with people on social media and keep them engaged. This can generate traffic on your blog when you reciprocate by acknowledging people’s tweet, tag consumers in a FB reply, or favorite a brand advocates Instagram pic.

Know The Right Time To Post

If you share your post at a strategic time you can hit the social media jackpot. For example, Google+ users are most active in the morning while Twitters favor early evening. If you use your social automation tools mentioned earlier in this post, you can time your shares perfectly giving you a huge advantage over your less social-savvy competitors.

Plan Your Posts

Almost every social networking platform now provides analytics. Using a social media analytic tool can help with getting ideas about future posts thereby elevating your social media marketing plan. This will help you in:

  • Writing your next post
  • Providing topics for your content calendar
  • Understanding trends across networks

You can also use the comments on your blog posts as potential future topics. Listen to what people are saying and discussing on your channels.

For instance, a conversation may appear on Facebook based around your customer service. Consumers may find it hard to get in touch with your customer service department. You can use this as material to write a post about how to engage customer service and what information to have ready to speed up the process. This will build huge relationship points with consumers because they will see you are creating content that speaks directly to them.

Just Be Social

Finishing up a blog post is a feeling like no other. There is a sense of accomplishment and relief. You want to share it everywhere. But you should not get in the habit of spamming consumers and their timelines with links to your latest post. Try not to tag someone unless the content is specific to them. All in all though the key is to just be social. Talk to someone when appropriate. Answer questions when asked. Ask questions when you want to know an answer.